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About Us

Branding, Creative & Licensing

We provide a wide range of services globally, including;

 

  • Original Composition

  • License Negotiation

  • Re-records

  • Remix

  • Commissioning Artists 

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We work directly with Brands, Agencies, Composers, Music Publishers and Record Labels. With 20+ years experience, we have close relationships with all members of the music industry value chain and provide valued judgement on pricing.

 

Having worked both agency and client side within the music industry we can confidently communicate the needs of all parties and navigate the complicated music world. 

 

We secure rights with rock solid negotiation, administration and work closely with Business Affairs teams

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Our People

Chris Graves - Owner

Chris has 20 years experience working in the music, broadcast and advertising industries. He started out in the sync licensing divisions of Universal Music, Sony/ATV and BMG placing music in campaigns for the likes of Ford, Nike, Heineken and Sony.

 

Chris then joined entertainment-marketing agency FRUKT as the talent and rights expert working on music projects for brands such as Coca-Cola, O2, AB InBev and Footlocker.

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In 2015 he moved his music services in-house to McCann London and has music supervised projects for clients such as Mastercard, Microsoft, L’Oréal and Vauxhall.

 

Chris teamed up with Craft in 2017 to create Craft Music and has established a composer roster commissioning bespoke composition and recordings.

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